As email becomes more and more important in our daily lives and Gmail being used by many around the world, it’s no surprise that Gmail security is becoming more important. Further, email authentication is an important part of email security, and BIMI, which stands for Brand Indicators for Message Identification, is one of the newer email authentication standards.

BIMI in Gmail in Google Workspace
BIMI in Gmail in Google Workspace

What is BIMI?

BIMI is an email authentication method that allows firms to show their logos in the inboxes of their recipients. It first verifies the sender’s email address. Then it shows the brand’s logo with the email message in their inbox.

BIMI is meant to benefit both senders and recipients. It provides a mechanism for senders to boost brand familiarity and trust. While for recipients, it provides a visual sign that the email is real and from a trustworthy source.

BIMI: How does it work?

The Domain-based Message Authentication, Reporting, and Conformance (DMARC) standard is the foundation for BIMI.

DMARC is an email authentication method that uses Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) to make sure that an email message comes from the sender it claims to.

After DMARC confirms the email’s authenticity, BIMI shows the sender’s logo in the recipient’s inbox using a Verified Mark Certificate (VMC).

How does BIMI improve Gmail Security?

  1. Gives a visual sign that the email is real and from a valid source.
  2. Helps to block of phishing attempts by confirming the sender’s identity.
  3. Allows Gmail to show the sender’s logo with the email message. Therefore, this can boost brand image and trust. This is beneficial for firms that depend on email marketing.

Therefore, now let’s learn how to implement BIMI in Gmail.

How to implement BIMI in Gmail?

To set up BIMI in Gmail, go through the following steps:

  1. Confirm that your domain has an active DMARC policy.
  2. Create a VMC (Verified Mark Certificate) for your logo.
  3. Add your VMC to your DNS record.
  4. Lastly, submit your logo and VMC for verification to Google.

Once Google has verified your logo, it will appear next to your email messages in the recipient’s inbox.


To conclude, BIMI is a crucial email authentication method that can help in email security by providing a visual sign that the email is real and from a trustworthy source. Further, firms may boost brand image and trust while blocking phishing attempts at the same time, by improving Gmail security with BIMI. So, if your firm depends on email marketing, using BIMI in Gmail is for you!

We hope you found this blog helpful! Want to learn more about functions related to Gmail? Do read these as well:

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