Google Blue Tick have been making headlines for quite some time now and Google has finally fixed the ongoing issue that has plagued Gmail users. To combat phishing assaults, Google has stated that it would provide a blue checkmark next to the sender’s name to authenticate their authenticity and prevent fraud. This move is similar to how Twitter has displayed blue badges for verified accounts for some time.
The blue checkmark is free for all Google Workspace clients, traditional G Suite Basic and Business subscribers, and personal Google account users. The functionality is an expansion of the Brand Indicators for Message Identification (BIMI) feature launched in Gmail earlier this year.
Google uses the blue checkmark to provide consumers with extra security from scammers and fraudsters. It will give people more trust in the communications they receive, which is critical in today’s digital world. As more businesses use BIMI, the blue checkmark will become more prevalent in users’ inboxes.
Why are Gmail blue check marks important?
According to Google, the blue tick mark will assist users and email security systems to identify and prevent spam. This will also allow senders to capitalize on their brand credibility.
“This increases trust in email sources and provides readers with an immersive experience, resulting in a better email ecosystem for everyone,” Google wrote in a blog post.
Who is eligible?
All Google Workspace users, traditional G Suite Basic and Business subscribers, and personal Google Accounts can use the blue checkmark. On May 3, the functionality became available to end customers.
How to get blue checks for Gmail accounts?
Brand Indicators for Message Identification, or BIMI, is a new email specification that allows the usage of brand-controlled logos inside email clients that accept it. BIMI capitalizes on an organization’s investment in DMARC security by delivering brand logos to the customer’s inbox.
To obtain the verification mark, one must first validate their logo on BIMI. Create an account on BIMI using the domain information following which upload brand logo and register it as a trademark. On Gmail, you may apply for a verified mark certificate (VMC) to obtain a blue tick mark for your brand logo.
Final Thoughts
To summarize, the blue checkmark is Google’s way of providing users with an extra layer of protection against scammers. Therefore, it will give people more trust in the communications they receive, which is critical in today’s digital world. Therefore, as more businesses use BIMI, the blue checkmark will become more prevalent in users’ inboxes.
On the other hand, other social media networks are experimenting with paid verification solutions. For example, Meta is piloting premium Instagram and Facebook verification. This includes a verified emblem, improved network exposure, prioritized customer service, and other benefits. The function was first introduced in Australia and New Zealand in February and will soon be available in other nations. Twitter is also introducing paid verification solutions, which have sparked debate in some circles. But Elon Musk has deleted all historical blue badges from Twitter and is now charging individual users and businesses for blue and gold ticks.
Hope you found this article useful! You might want to read: –