Google Trends can be a potent tool for marketers, investors, and eCommerce businesses. Harness the power of Google Trends to stay ahead of the game If you know how to use it!
In this post, I’ll immediately walk you through actionable methods to use Google Trends.
Just What Is Google Trends?
Google Trends analyzes billions of search queries and topics to show you search growth over time and area.
For example you can enter the term “Google Workspace” to see the statistics on Google Trends.
From here, you can also check out related topics and queries.
You can also discover relationships by comparing numerous keywords and topics.
Here are some pointers for making the most of Google Trends.
1. Do keyword research for both organic and paid searches.
It can be an invaluable tool for finding trending keywords. For example, suppose you want to sell a scooter.
Check out the related questions area now.
Search queries for “keeway scooter,” “electric scooter,” and “hero vida scooter” are increasing, and Google will offer you precisely what people are searching for.
Another cool feature is that each of your comparisons has related query sections.
In just a few minutes, you can gather dozens of keywords and export them to a CSV file. If you’re looking for paid search opportunities in a specific region, the new territory and time data allow you to target campaigns by nation, state, metro area, and city.
2. Provide Content Strategy
Can’t come up with a topic to write about? It provides insights into what people are looking for and how search demand evolves.
For example, you can see that people are searching for scooter reviews from your scooter search and even use the related topics and queries to decide on the products to review.
3. Find Popular Products
It can be used by e-commerce businesses to discover trending products to offer.
For instance, the scooter trend search shows that “electric scooter” appears frequently.
We can check into various popular electric scooter products and other related goods and queries by clicking on the electric scooter.
Take a step back and look at seasonal sales patterns to help you determine when demand is at its peak.
4. Examine competing brands.
How well-known are your rivals? It can be used to evaluate your business against the competition.
In this example, we compare two popular service providers: Google workspace and Microsoft office.
You can even analyze data for particular metro areas if your company operates locally.
5. Observe market trends.
What are “megatrends” prevalent in your industry? Using Google Trends, you can locate them.
G-Trends’ ability to compare subjects and trends across various nations and regions has already been demonstrated. Investors can use this capacity to assess market trends and growth.
6. Monitor Market Movements
It is another tool that investors can use to assess popular opinion on a subject, product category, or sector.
View the side-by-side comparison of your stocks and see how this information could be used to understand better how people feel about various assets.
You can see an increase in inquiries for well-liked stocks. It would help if you likely discovered these search recommendations in a keyword research tool.
Limitation of Google Trends?
What exactly does Google Trends not do? What is that crucial component?
1. Reliant on Google search statistics.
Google is the world’s most famous search engine. However, it excludes several key sources, including social media, review websites, e-commerce sales data, and online forums.
2. Fails to offer an API.
The original API for Google Trends is not available. If you want to integrate with other apps, get trend information updates automatically, or create your reports using the data source, you are still looking for a solution.
Conclusion
Google Trends is a handy and free utility, can assist marketers with content ideas, entrepreneurs looking for a popular niche, and investors analyzing market opinions.
The possibilities are truly limitless.
The major disadvantage is that it needs to go further regarding trend discovery because it’s primarily helpful in investigating trends you already know about. Nonetheless, many SEO and content marketing individuals rely on Google Trends.